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A PLAN TO IMPROVE SOME OF THE TECHNOLOGY OR CULTURAL LIMITATIONS

  The technological advancements in mass media has altered society’s expectations and influenced its culture. Some of the limitations and issues like accountability, objectivity, generation gap and lower attention span, could potentially be improved by the below mentioned plan(s). Culturally the society has become more objective and demands more accountability from the publishers irrespective of their status as individuals, organizations etc. The social media platforms and giant mass media websites (news organizations), need to provide tools to society, to highlight and rectify/delete any fake news or socially unacceptable post (material). This will enable the mass media to improve with the passage of time and could potentially auto correct itself from its harmful impacts. Although some tools are available on these social media platforms, but it depends on their users to make use of them. Probably soon enough AI based technologies will emerge, which would allow for fake news / storie

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Objectivity - How technology’s advancement in mass media has changed society’s expectation and culture

Fragmentation (user targeting) - How technology’s advancement in mass media has changed society’s expectation and culture

Accountability - How technology’s advancement in mass media has changed society’s expectation and culture

Distribution Channels - How technology has changed the work of communicators and influenced the training they need

Generation Gap - How technology has changed the work of communicators and influenced the training they need

Attention Span - How technology has changed the work of communicators and influenced the training they need